Wednesday, September 12, 2012

Week Eleven EOC: What Are The Benefits VS. The Features

 The benefits to, " From Us, Through Them, To You," are to help raise awareness for the Nevada Donor Network and the United Blood Services, by going to local high schools. I want to help make young people aware that they are not too young to help or save lives. By going to the local high schools we can encourage the young people of today and the future of the tomorrow, to start actively participating in helping as many people reach tomorrow as possible. Everyday we lose people because there are simply not enough resources to help them, but if we encourage our youth and young adults, we could make a change that is so desperately needed. No one should ever be lost because there wasn't enough resources for them or they are on a waiting list, patiently waiting on something that may never arrive in time. Just one person can make such a huge impact and it is time to make people aware of that fact, and to create and promote real change. "Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction." -- Marketing: An Introduction, page 6. Features are that these organizations and schools are local, and the access to stop by anytime is convenient and accessible. Also the prices on the products are reasonable. Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete. Marketing: An Introduction, page 19

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