Week Eleven EOC: What Are The Benefits VS. The Features

 The benefits to, " From Us, Through Them, To You," are to help raise awareness for the Nevada Donor Network and the United Blood Services, by going to local high schools. I want to help make young people aware that they are not too young to help or save lives. By going to the local high schools we can encourage the young people of today and the future of the tomorrow, to start actively participating in helping as many people reach tomorrow as possible. Everyday we lose people because there are simply not enough resources to help them, but if we encourage our youth and young adults, we could make a change that is so desperately needed. No one should ever be lost because there wasn't enough resources for them or they are on a waiting list, patiently waiting on something that may never arrive in time. Just one person can make such a huge impact and it is time to make people aware of that fact, and to create and promote real change. "Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction." -- Marketing: An Introduction, page 6. Features are that these organizations and schools are local, and the access to stop by anytime is convenient and accessible. Also the prices on the products are reasonable. Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete. Marketing: An Introduction, page 19

Week Nine EOC: Three Great Mission Statements

Make a Change flag football league's mission is to search and contact young people that want to help, that want to make a change, a bringing them together to support and fight for what they believe in - Geovanny Sorto. What I liked most about this project was that it promotes togetherness. It's about everyone coming together in a way to cause change.What I would like my fundraiser to accomplish is raise money for Breast Cancer in a different way other than the usual just wearing some article of clothing that was made and colored pink. - Ryan Torrisi This project I liked because it's goal was to help raise money for breast cancer in a different way then just the normal wear a pink shirt. My goal is to get involved, set up a social charity event at a local resauraunt, and help fight against cancer, and help the children live healthy lives. - Timothy Mize

Week Nine BOC: Five Hottest Songs Of Summer

Who?
5. Ellie Goulding - Lights
4. Katy Perry - Wide Awake
3. Gotye Featuring Kimbra - Somebody That I Used To Know
2. Maroon 5 Featuring Wiz Khalifa - Payphone
1. Carly Rea Jepson - Call Me Maybe

Why?
Billboard publishes a host of charts that are individually or collectively based on key fan interactions with music, including album sales and downloads, track downloads, radio airplay and touring as well as streaming and social interactions on Facebook, Twitter, Vevo, Youtube, Spotify and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners, including Nielsen BDS, Nielsen SoundScan and Next Big Sound. In order for artists and title to chart in Billboard, they must be among the higher ranked performers among the specific metric used to compile the chart. Specific methodologies can be found on each chart page on billboard.com and on the Chart Legend reference page on billboard.biz.

Week Eight EOC: Creative Content

Creative Content

When planing an event these days, there are a vast amount of resources available to use, a lot of them free. My plan is to utilize these free resources to help get the word out to the schools to create awareness about how important it is to donate blood and/or platelets and also to become an organ donor. Facebook, Twitter and Tumblr can all be used to help spread the word and also to raise awareness of not only how important it can be to help but also about how much it is actually needed. Also using both organizations' and the school's websites to get the word out. I would also take photographs at the events to make banners and albums to show people what goes on and the whole process.

Implementation Evaluation Control

Monitoring and adjusting things that are not working is constant. You have to be constantly watching and making sure everything is going the way it is supposed to be going. "To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment." - Marketing: An Introduction, page 50. Having specific people in charge of watching over everything and then all coming together to make the necessary changes needed to ensure that things run smoothly. "Managing the marketing process requires the four marketing management functions -- analysis, planning, implementation, and control." - Marketing: An Introduction, page 55

Price

When looking for a price to put on a product, you want to find a balance between why they want the product and how much are they willing to pay for it. "Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price." Marketing: An Introduction, page 79 With the products from, " From Us, Through Them, To You," The prices are affordable while serving to help a greater cause."For example, many high-end fashion designers whose designs sell at sky-high prices to those who can afford it now also sell merchandise at prices that the masses can manage." Marketing: An Introduction, page 79. When you donate blood or become an organ donor you will have the option of buying a T-Shirt for $5.00, with the option of buying additional T-Shirts for $7.00. With all procceds being split between the Nevada Donor Network and the United Blood Services. Also they will receive a bracelet for free with the option of buying additional bracelets for $3.00, also with the proceeds going to both organizations.

Promotion

Promotion for, " From Us, Through Them, To You, " will be pages on different social media sites, such as Facebook and Twitter. Along with flyers to put up at the schools' before it happens as well as the schools' and organizations' websites. "The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion." - Marketing: An Introduction, page 13. Using as many free resources as possible. If possible, try and get an ad in local weekly circulating magazines to help get the word out.  "For example, marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities." - Market: An Introduction, page 106. There are endless possibilities.

Distribution

Distribution for, " From Us, Through Them, To You," will be T-Shirts and bracelets paid for by sponsors and will be available from at the school events. As they will be available from both organizations websites and also from the schools website. Sellers must search for buyers, identify their needs, design good market offerings, set prices for them, promote them, and store and deliver them. Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities. - Marketing: An Introduction, page 9. They will be available for $5.00 when you donate blood and/or platelets with an option to buy additional T-Shirts for $7.00. Bracelets will be given for free with you donate or become a donor and any additional bracelets can be bought for $3.00. With all the proceeds going back to the organizations. Beyond creating brand conversations, on their own or by invitation, customers are having an increasing say about everything from product design, usage, and packaging to pricing and distribution. - Marketing: An Introduction, page 19. With everything sold it can help promote the awareness these organizations need to spread the word about the importance of giving back and donating.

Product

With every company, there is always a product. With, " From Us, Through Them, To You," it is no different, just slightly more than just buying something. We have T-Shirts, from sponsors, you can buy for $5.00, when you donate blood or become an organ donor, with the proceeds going straight to the Nevada Donor Network and the United Blood Services. "Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers." - Marketing: An Introduction, page 7. With the options of buying more T-Shirts for $7.00. Also there are bracelets with the saying, "Recycle Yourself," That you can get for free when you donate blood and/or platelets or register to become an organ donor. With the option of buying additional braclets for $3.00 with all proceeds also going back to the Nevada Donor Network and the United Blood Services. "Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products." - Marketing: An Introduction, page 7. With these products we can keep raising awareness everyday by wearing these and just by going about in our day to day lives. We need to keep educating people about these organizations and these products can not only help but get people interested.

Target Market Strategy

While, " From Us, Through Them, To You, " is targeted more towards young adults, our goal is to encourage everyone of all ages, races, genders etc. to donate blood and/or platelets and to become an organ donor. "Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The company’s entire marketing program should support the chosen positioning strategy." Marketing: An Introduction, page 53. The amazing thing about this program is that anyone can help, they just have to choose to, and while some might be adament about not wanting to participate, that is okay because you can not win everyone over. "The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market." Marketing: An Introduction, page 53. And while you can not win everyone over, you have to do your best with the ones that are more than happy to help. Those truely are our targeted market. They are the ones that are going to help us reach are goal of raising awareness and making a difference in the lives of people who might not have had another chance without their help.