Implementation Evaluation Control

Monitoring and adjusting things that are not working is constant. You have to be constantly watching and making sure everything is going the way it is supposed to be going. "To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment." - Marketing: An Introduction, page 50. Having specific people in charge of watching over everything and then all coming together to make the necessary changes needed to ensure that things run smoothly. "Managing the marketing process requires the four marketing management functions -- analysis, planning, implementation, and control." - Marketing: An Introduction, page 55