Week Five EOC: Super Bowl Commericals

Some commericals were made with little to no money, some a substantial fee, but during the superbowl, with the costs being over a million dollars it has to be relevent, right? While some are funny, some absolutely ridiculous and others that just don't hit the mark. The commercial I chose is a Best Buy commerical during the 2011 Superbowl. The commercial features Ozzy and Sharon Osborne and Justin Bieber. The premise of the commercial  is that Ozzy is shooting a commerical for a 4G phone, while Sharon is looking upon and helping as his manager. Through the course of the commercial the technology is getting faster, changing from 4G to 5G, and ultimately changing to 6G. This is where they bring in Justin Bieber, trying to appeal to a newer and younger audience. With the tagline, " Don't get left behind," showcasing their "Buy Back Program." Where when you buy something, as soon as a newer version comes out, they buy it back from you so you can get the newer version.
Why I think it works is because of who the pair up is. Slightly older audiences will recognize Ozzy and Sharon Osborne for the many different things they have done, stretching from rock bands to realiity tv to ultimatley daytime tv. While many younger audiences will recognize Justin Bieber for his music and for pretty much being everywhere nowadays. I thinks that's why it works, you have two people on opposite sides of the spectrum.