Target Market Strategy

While, " From Us, Through Them, To You, " is targeted more towards young adults, our goal is to encourage everyone of all ages, races, genders etc. to donate blood and/or platelets and to become an organ donor. "Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The company’s entire marketing program should support the chosen positioning strategy." Marketing: An Introduction, page 53. The amazing thing about this program is that anyone can help, they just have to choose to, and while some might be adament about not wanting to participate, that is okay because you can not win everyone over. "The set of controllable tactical marketing tools—product, price, place, and promotion—that the firm blends to produce the response it wants in the target market." Marketing: An Introduction, page 53. And while you can not win everyone over, you have to do your best with the ones that are more than happy to help. Those truely are our targeted market. They are the ones that are going to help us reach are goal of raising awareness and making a difference in the lives of people who might not have had another chance without their help.