Week Four EOC: Business vs. Consumer Buying Behavior

 When conducting a business deal, it differs on what type of business. Whether it is business to business or business to customers, it all hinges on a host of different factors that can make or break your business deal. The example of GE Transportation and Kazakstan National Railway is a good one. While what GE Transportation had was exactly what Kazakstan National Railway was looking for it came down to other factors such as international economics and politics, to name a few. It was about way more than did GE have what they wanted to buy for their company. But ultimately, they came to a resolution and it turned out to work in both of their favors.  GE built the first 10 locomotives in a U.S. plant and the remaining 300 locomotives were built in Pavlodar, Kazakstan. To achieve success when handling the business to business market, it is important to remember that there is a lot more involved than just selling a product to a consumer. It is keeping open lines of communication and handling things in a way that makes it a pleasant working relationship that makes the business want to come back time and time again for more business. It is also the way two businesses work together to achieve the goals they wish to meet, and that although there could be set backs, you have to work hard for something that you want. When they help each other reach these goals it is when you can call it a success, and that hopefully you have their return business for years to come. “Customer partnerships are at the center of GE and Ecomagination,” confirms GE chairman and CEO Jeffrey Immelt in a recent letter to shareholders. “We are viewed as a technical partner by customers around the world.”