SWOT Analysis

With only 38 percent of the population eligible to donate blood and with waiting lists for organs, we need to raise awareness to how much it is really needed. With, From Them-Through Us-To You, we have the chance to educate the youth and young adults about the how they can do their part to help others. We are a generation, who is solely focused on "what's in it for me," and we need to break out of that thought process. We need to take this opportunity to promote real change, starting with the youth of today, showing them that they are not too young to make a difference."An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." - Marketing: An Introduction, page 55. Strengths - Some strengths that this has are making a real difference in the lives of many different individuals. There are so many people just waiting, hoping and praying for an organ or a transfussion. Weaknesses - There are always weaknesses. Some with this endevor are that people just ignore what is going on or refuse to help. Opportunities - The opportunities are endless. From saving people's lives', to encouraging people to want to help a cause they are passionate about, or even starting their own projects, such as this one. Threats - With, From Us-Through Them-To You, The threats can be the same as the weaknesses, with people not receptive to the project, the idea, or the end goal of helping save lives. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." - Marketing: An Introduction, page 55. With, From Them, Through Us, To You, there are only two goals; to raise awareness and to help save lives. Together we can make a difference, not only in the world but to the lives of people who need it the most.