Objective

My objective besides making the youth of today aware of the serious need for blood, organ, tissue, and eye donations is to actually have people go out and give blood and become organ donors, while raising money for the Nevada Donor Network and the United Blood Services. "Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." - Marketing: An Introduction, page 39. So many people think that just them, as a person can not make a difference by themselves, but that is far from the truth, especially in this case. Just one person donating a pint of blood can save up to three people. While only 38 percent of the population is eligible to give blood, those numbers are simply not high enough. Everyday we lose people because there are simply not enough resources to help them, but if we encourage our youth and young adults, we could make a change that is so desperately needed. No one should ever be lost because there wasn't enough for them or they are on a waiting list. Patientely waiting on something that may never arrive in time. Just one person can make such an impact and it time to make people aware of that fact, and to create and promote real change."Some companies state their logistics objective as providing maximum customer service at the least cost. Unfortunately, no logistics system can both maximize customer service and minimize distribution costs." - Marketing: An Introduction, page 330.