Wednesday, August 29, 2012
Promotion
Promotion for, " From Us, Through Them, To You, " will be pages on different social media sites, such as Facebook and Twitter. Along with flyers to put up at the schools' before it happens as well as the schools' and organizations' websites. "The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion." - Marketing: An Introduction, page 13. Using as many free resources as possible. If possible, try and get an ad in local weekly circulating magazines to help get the word out. "For example, marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities." - Market: An Introduction, page 106. There are endless possibilities.
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