Wednesday, August 29, 2012

Price

When looking for a price to put on a product, you want to find a balance between why they want the product and how much are they willing to pay for it. "Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price." Marketing: An Introduction, page 79 With the products from, " From Us, Through Them, To You," The prices are affordable while serving to help a greater cause."For example, many high-end fashion designers whose designs sell at sky-high prices to those who can afford it now also sell merchandise at prices that the masses can manage." Marketing: An Introduction, page 79. When you donate blood or become an organ donor you will have the option of buying a T-Shirt for $5.00, with the option of buying additional T-Shirts for $7.00. With all procceds being split between the Nevada Donor Network and the United Blood Services. Also they will receive a bracelet for free with the option of buying additional bracelets for $3.00, also with the proceeds going to both organizations.

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